We have to watch ads, but 99% of them suck.
Brands pour millions 💸 into stuff no one wants to watch
We make ads you actually want to watch
How do we do it?
We didn’t go to film school.
Or advertising school.
Which is just as well, because the stuff you learn in advertising school is what worked 20 years ago.
What worked 20 years ago is not what works today. I mean, it's the internet. What worked 2 years ago doesn't even work today.
We grew up on the internet
Inc 30 under 30
Our founder Karen X made her first viral video by accident when she quit Microsoft with a song. Then she started making viral videos on purpose.
Brands started noticing. Now, we make video campaigns for brands. Cause people deserve to look at ads that don't suck.
Ingredients of our Campaigns
Our secret* recipe
*not really a secret since we’re putting it on our website 🤷♀️
01. CONCEPT
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We start by understanding what you’re trying to achieve. Are you looking for brand awareness? Product sales? Then we work with you to create concepts designed to achieve those goals.
02. PRODUCTION
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We write scripts, shoot, edit, manage production, and guide the post-production process across multiple versions of each asset.
03. TESTING
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We A/B test multiple versions of each asset - especially testing variations on headlines, thumbnails, and footage in the first 3 seconds. Small tweaks can make a big difference.
04. LAUNCH
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We launch the campaign on multiple platforms and guide the paid media, organic distribution, and audience split testing. We optimize assets both for brand awareness and for conversions.
Wanna work with us?
OH RLY?